B.H digital logo


seo vs smo

SEO and SMO are two of the most popular digital marketing strategies businesses use today. SEO stands for Search Engine Optimization, while SMO stands for Social Media Optimization.

SEO and SMO can be used to increase a company’s visibility on search engines and social media platforms.

While both strategies have similarities, they also have some distinct differences that should be considered when deciding which one is right for your business.

In this article, we will discuss these differences and how you can use them to maximize your online presence.

Table of Contents

What is SEO?

Search engine optimization (SEO) is the process of increasing a website’s visibility in search engines, such as Google, Bing, and Baidu.

This involves optimizing the website for keywords, creating content that is relevant to the target audience, off-page optimization, and making sure the website is easy to use and user experience-friendly.

When the SEO process is done correctly, it can help a website rank higher in search engine results pages (SERPs), making it more likely to be clicked on and visited by potential customers.

What is SMO?

Social media optimization (SMO) is the process of optimizing a website and its content for sharing on social media platforms.

This involves creating content that is engaging, shareable, and relevant to the target audience.

SMO also involves building relationships with influencers and sharing content with them to gain additional exposure.

SMO can help businesses increase their reach, build brand awareness, engage with potential customers, and drive traffic to their websites.

Is SMO Part of SEO?

SMO is a separate strategy from SEO, however, it is related and the two can be used together to maximize visibility on search engines and social media platforms.

The holistic SEO approach involves using various tactics, including SMO, to improve a website’s overall online presence, which can improve the website’s ranking in search engine results.

A strong presence on social media can affect SEO positively as it increases brand awareness, by using many brand mentions across many sites and platforms, and encourages people to link to the brand’s website, which can lead to better rankings on search engines.

Therefore, the incorporation of SMO is highly recommended as part of a long-term SEO strategy.

Want More Traffic?

The Difference Between SEO and SMO

While there are some similarities between both strategies, they also have many differences:

1. Organic Traffic vs. Social Media Traffic

organic vs social search

SEO is used to improve the visibility of a website in organic search engine results and increase organic traffic while SMO is used to increase the presence of a company on social media platforms and generate social media traffic or generate leads on the social media platform.

2. Keyword-optimized Content vs. Shareable Content

SEO is focused on optimizing content for keywords. In contrast, SMO focuses more on creating content that can be shared and engaging with influencers or by promoting paid posts on social media while using great copywriting and banners.

3. Website Traffic vs. Brand Awareness & Buzz

SEO focuses on building website traffic, while SMO is more concerned with increasing brand awareness and engagement.

4. Long-term vs Immediate Impact

SEO is a long-term strategy, and creating large brands could take years, while SMO can have more immediate results.

5. ROI


The ROI of SEO can be much higher than SMO in the long run.

The expenses in SMO are much higher as it is based on promoting activities, while SEO’s expenses are cheaper, stay longer (content, videos, links, site fixes, etc), and can be reduced over time.

6. Leads Quality

SEO leads have higher quality as people searching for something specific already have an idea about what they are looking for, and are more likely to convert, while SMO leads are often cold leads and have a lower conversion rate.

Similarities Between SEO and SMO

1. Content-oriented

Both SEO and SMO involve creating content that is engaging, informative, and relevant to the target audience.

2. Brand Awareness

Both strategies help to increase brand awareness and gain the trust of potential customers.

3. Copywriting

Both strategies involve using great copywriting to improve CTR and engagement.

4. Optimization

Both SEO and SMO involve optimizing the content, titles, and descriptions to improve user intent and engagement.

This includes using relevant keywords and hashtags for SMO and optimizing meta tags and descriptions for SEO.

5. Analysis and Tracking

linkedin analytics

Both strategies require regular analysis and tracking of website metrics, such as traffic, engagement, and conversion rates.

This helps to identify areas for improvement and measure the success of the campaigns.

6. Social Sharing

Both SEO and SMO rely on social sharing to increase visibility and reach a wider audience.

By creating shareable content, businesses can improve their online presence and potentially attract new customers.

SMO vs SEO: Which One Should You Choose?

As a business owner or digital marketing agency, you should consider both SMO and SEO as important components of your overall marketing strategy.

Both can be used together to maximize visibility on search engines and social media platforms.

if you are looking to create evergreen content and are willing to invest in a long-term strategy and process, SEO should be at the top of your list.

On the other hand, if you are looking for quick wins and fast results, SMO might be the best option to start with.

My Approach

A good idea would be to start with SMO, see some results, traffic, and revenue, and then reinvest those earnings in a more long-term and sustainable SEO strategy while keeping SMO efforts going.

Moreover, the traffic received from social media can help analyze user behavior and preferences, which can then be used to optimize SEO strategies for better results.

Ultimately, the best approach would be to use both SMO and SEO in conjunction with each other for a comprehensive and effective digital marketing strategy.

Best Option: a Combination of Both

The best option is to use a combination of both SEO and SMO to maximize visibility, engagement, and ROI.

By using both strategies together, you can reach a larger audience and achieve better results.

You can create evergreen content with SEO and use that to promote on social media for a larger reach, or you can use SMO to keep the content fresh and ensure that the website gets traffic from social media before it gets well-ranked in search engines.

For example, many SEO experts publish and share articles on their websites on social media to increase visibility and improve engagement.

It’s also recommended to use keywords in those social media posts to optimize for both search engines and users.


Start by creating a website with a good user experience, and create high-quality main pages (money or product pages) and some blog posts that will form the basis of the SEO and SMO process.

To drive traffic and generate revenue for your website, start by implementing the SMO process.

Utilize available resources to boost both paid and organic advertising budgets. Simultaneously, take small actions to enhance SEO.

Also, create a GMB account (if applicable, for a local business), make page speed improvements, improve visibility, design, and user journey, lower the bounce rate, increase dwell time, etc.

After that, with the increased budget from the SMO activity, you will be able to increase the amount of content on the site, monitor SEO Issues, and create collaborations to increase the number of links to your site. Continue in this way and increase activity as the budget increases.


In conclusion, SEO and SMO are both important digital marketing strategies that can help drive traffic to a website.

While SEO focuses on optimizing for search engines, SMO focuses on promoting and sharing content on social media platforms.

Combining these two strategies can lead to increased visibility, engagement, and ultimately, revenue for a website.

Starting with creating a high-quality website and implementing SMO activities such as utilizing paid advertising and optimizing social media posts can help kickstart the process.

As the budget increases, more SEO efforts such as content creation and link building can be implemented to further improve the website’s ranking on search engines.

An effective SEO and SMO strategy takes time, effort, and consistency. But with patience and dedication, the results can be well worth it for any business.

Picture of Moshe Ben Haim
Moshe Ben Haim

Moshe Ben Haim is an SEO expert and the founder and CEO of B.H Digital.
With over 7 years of experience in the field, Moshe has helped countless clients increase their visibility and reach potential customers online.
Before founding B.H Digital, Moshe worked as an SEO specialist at top-notch companies like Wix, 888 Holdings and Verbit.

More Posts